HADM 7743: Marketing Management for Services
MMH Requirement - 3 credit hours - Letter grade only
Offered Summer only
This course is not offered this semester - Spring 10
This course covers the fundamental concepts of marketing management and in the techniques, analyses, and frameworks for solving marketing-management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions, and distribution policies. The capstone of the course is team development of a marketing plan for a new hospitality business.