HADM 6647: Consumer Behavior
Elective - 3 credit hours - S/U or Letter grade
Offered Fall only
This course is not offered this semester - Spring 10
This course helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision-making, attitudes, nonverbal communication, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles will be emphasized. Specific applications will involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.