HADM 6640: Franchising
Elective - 2 credit hours - S/U or Letter grade
Offered Spring only
A seminar approach will be used to discuss readings and case studies selected to illustrate current challenges and future trends such as globalization, consolidation, etc. in the hospitality industry. The view will be futuristic and primarily from that of a multi-unit/corporate perspective. An in-depth analysis of a few specific companies will be included using case studies and guest lecturers as appropriate. Student teams will research new topics and make presentations and final reports.