HADM 6609: Airline Service and Management
Elective - 3 credit hours - Letter grade only
Offered Spring only
Faculty teaching this course in Spring 10:
This course is a must for those interested in a career in the airlines industry. The impact of 9/11 upon the industry is investigated. Airline service and on-board services are used as competitive advantages by airline carriers. In fact, names such as Singapore Airlines and Virgin Atlantic have become synonymous with service excellence in the service economy. The strategies of developing competitive advantages and superior service in today's erratic economic climate are a major part of class discussion. Guest speakers from American Airlines, Singapore Airlines, US Airways, Delta, Continental Airlines, Virgin Atlantic, and SkyChefs are features. In addition to service strategies both on the ground in in the air, students study the challenge of serving meals on international flights. Strategies, planning and forecasting by these executives are examined. Case studies based on national and international airline business are an integral part of the course. A field trip to an airline's hub city enables students to observe first-hand the industry and its personnel in action. The cost of the field trip is approximately $75.00.