HADM 6605: Yield Management
Elective - 3 credit hours - Letter grade only
Offered Fall and Spring
Prerequisite(s): HADM 3301(formerly HADM 301) or HADM 7703(formerly HADM 703).
Limited to Hotel students.
Faculty teaching this course in Spring 10:
This course helps students learn how to apply the principles of yield management effectively. Focus is placed on the integration of yield management techniques with information technology, internal management issues, and external marketing concerns. Topics include yield management techniques, forecasting, overbooking, group decisions, and management and marketing issues.