HADM 6602: Spa and Spa Hotel and Resort Development and Management
Elective - 3 credit hours - Letter grade only
Offered Fall and Spring
Limited to Hotel students.
Faculty teaching this course in Spring 10:
This course emphasizes the development, management, and marketing of free-standing spas, spas in hotels and resorts, and spa restaurants. Day spas, resort spas, and destination spas are studied in depth. The feasibility of success for new spas and the marketing research necessary to establish new spas are discussed. The design of menus, mental and physical fitness programs, stress management, spa medical treatments, complementary medical treatments, and other spa programs are all considered. Required personnel, safety, legal, and ethical issues regarding spas are an important part of the course. The integration of nutritious menu items into restaurant menus and their marketing and merchandising is studied. Guest speakers from spas are an integral part of the course.
Two field trips are required (approximate cost $150).