HADM 5541: International Marketing
Elective - 3 credit hours - Letter grade only
Offered Fall and Spring
This course is not offered this semester - Spring 10
The goal of this course is to teach students how to create an international expansion plan for products and services. The course progression follows the creation of such a plan; students submit four papers that reflect the components of this plan, and the final submission should look like a real international business plan. To that end, students learn how to identify internationally transferable competitive advantages and define their product/service based on that; perform quantitative analyses of all potential markets; complete more detailed qualitative and quantitative analyses of two target markets (of their choice); and develop a marketing entry strategy.