HADM 4447: Managing Hospitality Distribution Strategies
Elective - 2 credit hours - Letter grade only
Offered Fall only
This course is not offered this semester - Spring 10
Prerequisite(s): HADM 1141(formerly HADM 141) and HADM 2243(formerly HADM 243)
Limited to Hotel students.
This course provides a framework for managing marketing distribution strategies. Emphasis is placed on presenting and analyzing the structure and interrelationships among distribution channels within the travel and hospitality industry. Theories of marketing distribution management and analysis are evaluated and applied within the context of that system. Topics include dimensions of hospitality marketing distribution; economics of the major hospitality distribution segments; managing hospitality distribution strategies; and the role of convention and visitors bureaus, national tourist organizations, and associations in distribution management.