HADM 4446: Hospitality Pricing & Analysis
Elective - 2 credit hours - Letter grade only
Offered Spring only
Prerequisite(s): HADM 1141(formerly HADM 141) and HADM 2243(formerly HADM 243).
Faculty teaching this course in Spring 10:
The development and application of pricing strategies in the hospitality industry are presented. Marketing, economic and financial pricing principals are applied in the context of the hospitality industry. Students are exposed to both theory and the practical application of pricing tools and analytical processes. Major trends and issues in hospitality pricing are examined and discussed, including the emerging role of the channel management and dynamic travel packaging. Readings, lecturers, discussions, cases, exercises and presentations by industry experts are used to acquaint the student with the complexity and the methods of executing tactical and strategic hospitality pricing actions.