HADM 4444: Introduction to Hospitality Entrepreneurship
Elective - 2 credit hours - Letter grade only
Offered Fall and Spring
Limited to Hotel students.
Faculty teaching this course in Spring 10:
An introductory course for the study of the discipline of entrepreneurship. Introduces students to the process of starting a business from the ground up and to the qualities that are associated with successful entrepreneurs. Students will learn to recognize a good/great business idea and how to evaluate it in terms of market opportunity; superiority of product or service; target audience; competitive landscape; and application of market research. This course will focus on: (a) identifying the business opportunity, (b) developing the concept, and (c) defining and constructing a business model. This course can be described as a business startup feasibility course that uses the construction of a business plan prototype as the format for the class learning experience. The subject matter will be energized with the natural enthusiasm that comes from the day-to-day experiences of starting your own business.