HADM 4404: Catering and Special Events Management
Elective - 3 credit hours - Letter grade only
Offered Fall only
This course is not offered this semester - Spring 10
Prerequisite(s): HADM 2236(formerly HADM 236) or equivalent or permission of the instructor.
The catering and special events industries are among the fastest-growing segments within the hospitality industry. This course focuses on off-premise and on-premise catering for social and business functions and the management of large-scale independent events, such as sporting events, artistic performances, and product launches. Topics include organizational structure; legal aspects of catering and special events management; product and service development; marketing and sales; catered function and special event planning and execution; staff recruitment and training; post-event analysis; financial success of catering; and special events businesses.
One required field trip to New York City, approximate cost $250.