HADM 4340: Catering and Special Events Management
Fall. 3 credits. Letter grades only.
Prerequisites: HADM 2360 or permission of instructor. Cost of required field trip to New York City: approx. $250. Elective. Attendance during a two-day, weekend event-design charette is mandatory. A charity auction, open to the public, will be planned, executed, and analyzed by students. Limited to 30 students.
The catering and special events industries are among the fastest-growing segments within the hospitality industry. This course focuses on off-premise and on-premise catering for social and business functions and the management of large-scale independent events, such as sporting events, artistic performances, and product launches. Topics include organizational structure, legal aspects of catering and special events management, product and service development, marketing and sales, catered function and special event planning and execution, staff recruitment and training, post-event analysis, financial success of catering, and special events businesses.