HADM 3364: Corporate Communication
Elective - 3 credit hours - S/U or Letter grade
Offered Spring only
Prerequisite(s): HADM 1165(formerly HADM 165) or completion of college's writing requirement.
Faculty teaching this course in Spring 10:
This course focuses on communicating challenging messages in business contexts. Writing assignments emphasize delivering both internal and external persuasive messages. Discussions focus on the use of technology in creating and maintaining a corporate image. Assignments often include business letters and memos written for various contexts, promotional materials, negative messages, and analytical reports requiring research.