HADM 3343: Marketing Research for Decision Makers
Elective - 3 credit hours - S/U or Letter grade
Offered Fall only
This course is not offered this semester - Spring 10
Prerequisite(s): HADM 2243(formerly HADM 243) and a statistics course.
This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, experiments, and choice models. Special emphasis is placed on what each method should and should not be used for and why.